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Yandex Retargeting Setup
Yandex is the most popular search engine in Russia, with a large presence in Belarus, Ukraine and Kazakhstan too. PPC remarketing on Yandex allows advertisers to target users that have already visited their site, to reinforce the message with ads. We will set up the campaign for you and send you the retargeting code to put on your website.Learn More
Here’s When Yandex Retargeting Setup Can Help!
When you want to increase your ads effectiveness
When you want to target visitors who performed certain action on your site
When you have a special offering for visitors who have already visited your site
When you want to achieve higher return on investment
OverviewYandex is the most popular search engine in Russia, with a large presence in Belarus, Ukraine and Kazakhstan too. PPC remarketing on the Yandex.Direct platform allows advertisers to target users that have already visited their site.This type of targeting can significantly increase the ads effectiveness. According to Yandex data, the conversion rate of users returning once or more is 35% on average. Several retargeting criteria can be set for each campaign.A Yandex.Metrica counter is required to use the retargeting option on Direct. The audience is selected based on the goals specified in your Yandex Metrica account.
For information on the Yandex Metrica account and goals set up please see the service ‘Yandex Metrica Set-up’.
Process :The process begins by completing a briefing questionnaire to clarify your objectives. The briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.In order to deliver this service, we will need to know the following:
A PPC specialist will setup your Yandex retargeting campaign for you, under the supervision of the PPC manager and will provide you with the retargeting code to be placed on your website.
- Your exact retargeting requirements, such as how many levels of retargeting you’d like to do (i.e. if user visits www.example.com but does not convert, retarget this product to them, but if a user visits www.example2.com retarget this different product to them).
- What budget you have for your Yandex retargeting campaigns. This is to ensure that the daily/weekly budgets are set up accordingly to the requirements
- Whether you will provide retargeting ads or whether you’d like our linguistic team to create them for you.
What Our Clients SayThe Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver.Webcertain has a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts..Webcertain’s local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.