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Yandex PPC Competitor Identification
In order to continuously improve your Yandex paid search campaigns, it is important to know who your competitors are. Our Yandex Competitor Identification will highlight who is competing against you for up to 10 of your chosen keywords. This will enable you to keep a track of your competitors and if required we can carry out a further full audit to identify what each competitor is doing on Yandex, such as average position targeted, calls to action in ads and any trends. Please see Yandex PPC Competitor Audit.Learn More
Here’s When Yandex PPC Competitor Identification Can Help!
When you want to gain a better understanding of who your paid search competitors are on Yandex.
When you want to understand why performance differs so much from one keyword to another.
When you are launching a new campaign and are undecided on your keyword set
With Yandex advertising becoming increasingly popular and competitive, it is very important to know who your competitors are.
Our Yandex Competitor Identification (per 10 keywords) will discover exactly who is competing on your chosen keywords. This audit is keyword-based, meaning that we can see who is competing on each keyword, as one competitor may be very aggressive on one particular keyword but not on any others.
Our Yandex PPC specialist will study your brand and produce a full list of competitors on your chosen keywords. Following the completion of the identification, you will know:
- Whether there are competitors who are only competing on specific keywords.
- Why you may be seeing trends or perhaps struggle to achieve your KPI on specific keywords.
- Which of your chosen keywords are the most competitive
- Which keywords provide you with an opportunity
- Where you sit within the competitive landscape
The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the research. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need to know:
- Your defined keyword list that you’d like us to analyse – these can range from generic to specific and can even be keywords that you aren’t bidding on.
- The date range that you’d like to see the audit cover. Please note, this cannot be historical, as once the keywords are added to our competitor tool, data is collected from that day onwards.
Our Yandex PPC specialist, under the supervision of the Paid Search Manager, will carry out the Yandex PPC Competitor Identification.
This will be delivered to you in a report.
Please note that one order covers the analysis of up to 10 keywords. If you’d like for us to analyse more than 10 keywords, please order the relevant number of services.
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