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Yandex Expert (USA)
The Yandex Expert is a comprehensive 3 day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns, with a particular focus on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of international campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in locations across the USA.Learn More
Here’s When Yandex Expert (USA) Can Help!
When you are running international PPC campaigns for your brand or clients
When you want to improve your knowledge of Yandex PPC
If you’re targeting multiple markets with PPC there are multiple factors to take in account, not least which search engine to use. For any chance of success in China, Russia or South Korea, you need to be active on Baidu, Yandex and Naver and understand how to use them effectively.
The Yandex Expert course covers the principles of global paid search and the basics of these major search engines, before digging deep into Yandex, looking at everything from how to set-up campaigns to management and reporting. The course has been officially approved by Yandex, and attendees also have the opportunity to take the Yandex.Expert test, which when successfully completed, is an internationally recognised certificate demonstrating proficiency in Yandex.
The course combines teaching, group activities and interactive sessions and is led by global search marketing specialist Andy Atkins-Kruger and Yandex Expert Justyna Wilner. It is a 3 day course.
The course is run over 3 days, which are split up into the following:
- Day 1 – Introduction to Yandex
- Day 2 – Search Engine Comparisons and Setting Up Yandex Campaigns
- Day 3 – Managing Campaigns with Yandex and Yandex.Expert Test
For the full agenda, please click here.
Each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training and leave the training competent in managing campaigns across all of the search engines. There is maximum number of 12 delegates per course.
On Day 3, there will be opportunity to take the Yandex.Expert test and the course tutors will provide the necessary support to prepare you for the test.
You’ll receive a Yandex.Expert certificate if you pass the test.
What Our Clients SayThe Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver.Webcertain has a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts..Webcertain’s local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets.