Web Analytics Data Audit
If you are using multiple web analytics tools to gather data about how users interact with your website, it is important to conduct an audit to identify any discrepancies between the data gathered by each tool. A web analytics specialist will conduct an audit on up to 3 web analytics tools you are using, identifying and explaining the reasons for any discrepancies and advising you on which tool you should use in the future. This audit will be delivered to you in a Word or PDF format.Learn More
Here’s When Web Analytics Data Audit Can Help!
When your web analytics data does not match your financial information or back-end systems data
When you are using a number of different web analytics tools and want to understand why each tool is producing different figures
Web analytics tools – such as Google Analytics, Omniture and Coremetrics – track how visitors interact with your website and can therefore be very useful for marketers wanting an insight into their target audience’s behaviour.
If you are using more than one web analytics tool on your website and these are producing different figures, it is important to conduct an audit on your data to explain these discrepancies and determine an appropriate strategy moving forward.
A web analytics specialist will compare data from up to three different web analytics tools, identify any discrepancies and their cause, and recommend which tool you should use in the future.
The process begins by completing a briefing questionnaire to clarify your objectives and to understand the reason why you are using 2-3 tools. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will need access to all your web analytics tools.
A web analytics specialist will:
- Identify any discrepancies between the data gathered by the tools
- Explain the reasons for any discrepancies – e.g. incorrect configuration, different approaches to data capture
- Make recommendations as to which tool should be used in the future, and if you need to change this tool’s configuration
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