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Web Analytics Data Audit

Also Consider

Lead Time

15 Days

Delivery Format

Word or PDF

Web Analytics Data Audit

Web Analytics Data Audit

Analytics Consultancy - Analytics

 

If you are using multiple web analytics tools to gather data about how users interact with your website, it is important to conduct an audit to identify any discrepancies between the data gathered by each tool. A web analytics specialist will conduct an audit on up to 3 web analytics tools you are using, identifying and explaining the reasons for any discrepancies and advising you on which tool you should use in the future. This audit will be delivered to you in a Word or PDF format.

Web analytics tools – such as Google Analytics, Omniture and Coremetrics – track how visitors interact with your website and can therefore be very useful for marketers wanting an insight into their target audience’s behaviour.

If you are using more than one web analytics tool on your website and these are producing different figures, it is important to conduct an audit on your data to explain these discrepancies and determine an appropriate strategy moving forward.

A web analytics specialist will compare data from up to three different web analytics tools, identify any discrepancies and their cause, and recommend which tool you should use in the future.

  • When your web analytics data does not match your financial information or back-end systems data
  • When you are using a number of different web analytics tools and want to understand why each tool is producing different figures

The process begins by completing a briefing questionnaire to clarify your objectives and to understand the reason why you are using 2-3 tools. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will need access to all your web analytics tools.

A web analytics specialist will:

  • Identify any discrepancies between the data gathered by the tools
  • Explain the reasons for any discrepancies – e.g. incorrect configuration, different approaches to data capture
  • Make recommendations as to which tool should be used in the future, and if you need to change this tool’s configuration

Applied Web Analytics helps website owners achieve higher levels of conversion and visitor satisfaction from their website. Our mission is ‘to help good online retailers become great ones’ by understanding your online visitors and optimising their experience of your online operation. We focus on your results, not reports, and what we do is underwritten by our unique money-back guarantee. Our experienced team of web analysts and e-commerce specialists use a range of tools – from in-depth website data analysis to usability testing - to show you how you can quickly boost conversion rates, repeat business and visitor satisfaction. Our pinpoint analysis of your online campaigns will show exactly what’s working, what’s not and what you need to change to get results that are bound to make you smile. We offer our services to both multi-channel and e-commerce retailers, as well as agencies who wish to extend their range of services to include conversion rate optimisation. Our direct clients include Richer Sounds, Paperchase, Findel plc, Direct Golf, Cotton Traders, Lyco, Joe Browns, Bettys and Taylors of Harrogate, Crew Clothing, Joy The Store, howies, Pavers, Baker Ross, Inverawe Smokehouses and Bella di Notte. Our popular conversion rate optimisation packages, designed to fit every budget, are a great way to get the help you need at a fixed price – all with our unique money-back guarantee. Our packages cover:- • Google Analytics configuration – to help you get the most out of Google Analytics for actionable results • Diagnostic Services - optimisation programmes specially designed to make a one-off step change to your online business • Ongoing Consultancy - continuous development and tuning programmes guaranteed to repay your investment many times over

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