3 day Training Course
Scaling International Content is a comprehensive 3 day training programme, digging into the topic of content marketing and providing tips and tactics for developing and sharing quality, relevant content on a global scale. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to effectively implement a content strategy and campaign across multiple markets and languages.
There is no getting away from the fact that content is important, and that creating and sharing unique, quality content is essential for online marketing success. However, achieving this in one language is hard enough, so how can you scale a content strategy to cover multiple languages and regions efficiently and effectively?
This course will answer that question by sharing tips, tactics and techniques for generating and distributing great content on a global scale and will provide delegates with actionable insights and practical advice for implementing an international content strategy.
The course combines teaching, group activities and interactive sessions and is run by international web marketing specialists Webcertain. It is a 3 day course run by the International Marketing School, with courses taking place in Barcelona.
The course is run over 3 day and each day combines teaching, interactive sessions and activities to ensure you receive practical, actionable and comprehensive training. There is maximum limit of 12 delegates per course and there are numerous opportunities for networking with tutors and fellow delegates.
Day 1 – Global Search Marketing Foundations
Day 2 – Content
Day 3 – Distribution and Channels
Webcertain Training is the division of Webcertain Group that delivers international digital marketing training. Training courses cover a wide range of topics including international SEO, PPC, content marketing and social media. Webcertain Training is the official training partner of the Russian search engine Yandex. Training is also available via our e-learning platform, allowing users to learn remotely, from anywhere in the world. Benefits Of Working With Webcertain
“ Webcertain's local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets. ”