Redirect Implementation

Learn More

Description

301 redirects permanently point an old URL to a new URL and are extremely useful when you are restructuring your website or if you have replaced old content with new content on a different URL. An SEO strategist will create a redirection plan, detailing the most appropriate URL to use for each redirection and once approved, they will implement the redirects on your website. They will also tidy up the URL noise caused by inappropriate URLs to ensure it is as easy as possible for search engines to crawl and understand your website.

Learn More
Redirect Implementation

Here’s When Redirect Implementation Can Help!

  • 1

    When new content replaces old content but you want to retain domain authority from existing links.

  • 2

    When you are restructuring your website.

Learn More

Overview

301 redirects permanently point an old URL to a new URL and are extremely useful when you are restructuring your website or if you have replaced old content with new content on a different URL.

When you have identified that there is a need to map some URLs to other URLs using redirects, it is important to ensure that this is done correctly and in a way which is compatible with search engine requirements, otherwise performance might be affected.

Implementing 301 redirects properly can have a positive impact on your search engine rankings and can also help with geo-targeting issues, when problems have been identified with indexation.

An SEO strategist will create a redirection plan, detailing the most appropriate URL to use for each redirection and once approved, they will implement the redirects on your website. They will also tidy up the URL noise caused by inappropriate URLs to ensure it is as easy as possible for search engines to crawl and understand your website.

Learn More

Quality Process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need to know which URLs you would like to redirect. If required, we can perform an audit to establish this however an additional service will need to be ordered.

An SEO strategist will analyse your website to determine which URLs will be most appropriate to redirect to – both for users and the search engines. This information will be recorded in a redirection plan which will be sent to you for approval. Once approved, the strategist will then implement the redirects, ensuring that they are all technically correct and removing any unnecessary links or noise to make URL structure as clear and tidy as possible.

Learn More

What Our Clients Say

Redirect Implementation

Redirect Implementation

Please provide your details and we'll share our know-how with you!
Select Country

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

X