Market Intelligence Report
This is a strategic report that will help you understand and analyse on a deep level the opportunities and challenges associated with a new market. The report will critically review the most relevant and up-to-date resources on the market you would be entering, gather competitor intelligence, give you insights on consumer groups and guidelines on how best to interact with your prospective customers. The insights gained will give you a better understanding of consumer trends and behaviour and can be used to assess the potential of the market as a target for your business and highlight possible opportunities and challenges.Learn More
Here’s When Market Intelligence Report Can Help!
When you are considering entering a new market
When you want to gather information about trends in a new target market
When you want to gather market intelligence about the relationship between a new market, competitors and customers
This comprehensive report will critically review the most relevant and up-to-date resources on your market, gather competitor intelligence, and give you insights on consumer groups and guidelines on how best to interact with your prospective customers. The insights gained through the Market Intelligence Report will give you a better understanding of your business and your competitors. You will find data about your industry in your target country, including analysis of competitors and prospective consumers.
The combination of market, competitor and customer insights delivered by this report will uncover the most pressing opportunities and challenges for your business helping you devise effective strategies for entering a new market. The actionable insights delivered by the report will help with your strategy and market expansion plans.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the report and is the foundation for all our quality checks. We will need to know your target country/language, as well as your products/services. You can choose up to 3 competitors that you would like to be analysed.
A native speaker of your target language, under the supervision of the research manager will conduct in-depth research into your chosen market. They will use qualitative and quantitative research tools to gather information from market intelligence reports, industry reports, academia, news stories, statistics and review websites to thoroughly investigate the new market. They will compile a report including news stories, articles and market research in order to analyse the targeted market and consumer trends.
The report will be subdivided into 5 main sections:
- Key comments
- SWOT (you)
- SWOT (3 competitors)
- Customer groups
- Key recommendations
Written using plain English, the report will include highlights of most important information, infographics, a separate list of the main key findings and recommendations, a list of the most useful resources for further reading (webliography).
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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.