Google Expanded Ad Text Creation
Expanded text ads are the new text ad format on Google. Expanded text ads allow two 30-character headlines and an 80-character description line. A native paid search specialist will create engaging and relevant expanded ad texts in the target language, based on the keywords and landing pages to be used in the campaign. You’ll receive a set of ads ready to be uploaded to your campaign. A back translation in English is optional.Learn More
Here’s When Google Expanded Ad Text Creation Can Help!
When you want to run a PPC campaign but do not have the time, resources or expertise to do so.
When you want to run a PPC campaign in different languages and do not have the in-house resources.
When you want to sell your products/services in a new market.
Expanded text ads are the new text ad format on Google. Expanded text ads allow two 30-character headlines and an 80-character description line. They are designed for today’s mobile-first world and give users more information before clicking on your ad.
When creating expanded text ads in different languages, it is essential that the copy includes one of the most popular keywords contained in the ad groups when possible but also reflects the local culture, includes a relevant call-to-action and is grammatically accurate.
We will create relevant, compelling expanded ad texts in your target language. The ads will clearly communicate your message, display clear calls-to-action and reflect the language and culture of the target market. The ads will be delivered to you in an Excel or PDF format and will include back translations in English if required.
The process begins by completing a briefing questionnaire with your project manager to clarify your objectives for the expanded text ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
We will require the keywords you will be using in the campaign in order to create the ads. If you have not already conducted keyword research, this can be ordered as an additional service. We will also need the URLs of the landing pages to be used in the campaign.
A native speaker of your target language, under the supervision of a project manager, will create expanded ad texts for your PPC campaign. The number of ads we can create will depend on the number of keywords that you can provide. We can create up to three ads per ad group and up to one ad group per group of 10 keywords (e.g. 50 keywords => up to 5 ad groups => up to 15 ads in total).
We will send you the ads with an optional back translation in English in an Excel or PDF format.
What Our Clients SayThe Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver.Webcertain has a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts..Webcertain’s local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.