Global Content Audit and Inventory
Whichever country you are targeting, if you want your website to be appealing to both your target audience and to search engines, it is important that it has rich, interesting content in a variety of formats such as text, images and video. A Content marketing strategist will conduct an audit on your website’s content, identifying your strengths and weaknesses, and providing recommended actions and priority level.Learn More
Here’s When Global Content Audit and Inventory Can Help!
When you want to conduct a full content audit of your site.
When you want to evaluate your current content performance.
In order to truly succeed in online marketing it is vital to have a good content strategy in place combined with a sound navigational structure to make it easy for the search engines to find all the content on a site. A good content strategy will simultaneously incorporate and go beyond the written word.
Our Global SEO Content Audit will perform checks on your international website to identify if unique and compelling content is being used along with rich content like videos, case studies and white papers. It will also include:
- Content inventory and audit - this is an assessment of the content you already have and its evaluation (does the content meet the needs of the audience, is it on-brand?, are the social shares strong or weak?)
- Gap analysis - this assessment is looking in to what content or topics are missing on the site
- Competitive analysis - evaluate competitors sites
We will provide recommendations for improvement if none of the former currently exist on your site.
Completing the actions in the report should result in:
- Improved rankings
- Increased traffic
- Improved visitor interaction
- Reduced bounce rate
- Increased time spent on site
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will need to know your website’s base URL.
Content Marketing Strategist will conduct an audit on your website consisting of a 26-point check relating to content , complete with a scoring system, marking each check as a fail, partial or pass. Each check will come with actionable comments and priority level.
The audit also consists of content inventory, gap analysis and competitve analysis.
Please note that this service does not include the implementation of the action points and is not a technical SEO audit.
What Our Clients SayThe Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver.Webcertain has a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts..Webcertain’s local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.