Global Content Audit and Inventory
Whichever country you are targeting, if you want your website to be appealing to both your target audience and to search engines, it is important that it has rich, interesting content in a variety of formats such as text, images and video. A Content marketing strategist will conduct an audit on your website’s content, identifying your strengths and weaknesses, and providing recommended actions and priority level.Learn More
Here’s When Global Content Audit and Inventory Can Help!• When you want to conduct a full content audit of your site.
• When you want to evaluate your current content performance.
• When you want to establish a basis for gap analysis between content you have and content you want.
• When you want to create a consistent voice.
• When you want to present clear call to actions.
In order to truly succeed in online marketing, it is vital to have a good content strategy in place combined with a sound navigational structure to make it easy for the search engines to find all the content on a site. A good content strategy will simultaneously incorporate and go beyond the written word.
Our Global Content Audit and Inventory will perform checks on your international website to identify unique and compelling content.
Option 1: Audit & Quantitative Content Inventory (per domain) gives an overview of the content used on the website but does not judge the quality of the content. This audit looks at the number of pages, page type, page functionality, media type and the popularity of the page.
Option 2: Audit & Qualitative Content Inventory (per domain) judges the quality of content and reviews the page description, key messaging and if content is aligned with the business’ personas. It also advises which actions should be taken regarding the content – if it can be kept, updated or deleted.
Completing the actions in the report should result in:
Improved rankingsIncreased trafficImproved visitor interactionReduced bounce rateIncreased time spent on site
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will need to know your website’s URL.
A Content Marketing Strategist will conduct an audit on your website against several check points.
Each audit and inventory will come with actionable comments along with priority levels.
Please note that this service does not include the implementation of the action points and is not a technical SEO audit.
What Our Clients SayThe Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver.Webcertain has a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts..Webcertain’s local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.