Expert Google Analytics Implementation
In order for you to gain maximum benefit from your website’s Google Analytics data, you need to ensure that your Google Analytics account is correctly set up. One of our web analysts will conduct a health check on your Google Analytics account, checking that the key elements are correctly configured. If they find any elements that are not, they will collate these into a report and then implement the recommended changes directly to your Google Analytics account, or provide any new code you need to apply to your site. Once this has been done we will call you to ensure you understand how to access all the relevant insights from your account.Learn More
Here’s When Expert Google Analytics Implementation Can Help!
Before investing in online marketing and / or starting to optimise your website
Google Analytics provides detailed statistical data about your website’s traffic and conversions. When set up properly, it can help you to understand how users interact with your website, which can be very useful when tracking the progress of an SEO or PPC campaign or just to identify areas of your site that are popular and those that need improving.
We will check the configuration of your Google Analytics account to ensure that you are collecting the right data to gain better insight into the behaviour of your website visitors. If we find elements that could be improved, we will list these in a report that will contain your current setting, our recommended setting and the reasoning behind this proposed change.
We will then implement these changes to ensure that your Google Analytics account has the best possible settings, and will let you know if you need to apply any new code to your website. Finally, we will contact you to ensure you understand the insights you will be able to gain from your newly improved Google Analytics account.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need access to your Google Analytics account.
An experienced web analyst will conduct a health check that will cover the following key elements of your Google Analytics account:
- On-site search
- Query parameters
- Default home page
- Custom segments
- Error tracking
- Tracking code version
- Funnels - traditional and horizontal
- Additional tracking
We will collate our findings into a report, detailing the current setting and required setting as well as the reason why it is important.
We then implement our recommendations, including making changes to your Google Analytics account, detailing code to be added to your website and liaising with your website development team to ensure the new code has been applied correctly.
Finally, we will have a handover session with you via either video or telephone to ensure you are clear about what insight you can now glean from your improved Google Analytics account.
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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.