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Expert Google Analytics Implementation

Expert Google Analytics Implementation

Analytics Consultancy - Analytics

 

In order for you to gain maximum benefit from your website’s Google Analytics data, you need to ensure that your Google Analytics account is correctly set up. One of our web analysts will conduct a health check on your Google Analytics account, checking that the key elements are correctly configured. If they find any elements that are not, they will collate these into a report and then implement the recommended changes directly to your Google Analytics account, or provide any new code you need to apply to your site. Once this has been done we will call you to ensure you understand how to access all the relevant insights from your account.

Google Analytics provides detailed statistical data about your website’s traffic and conversions. When set up properly, it can help you to understand how users interact with your website, which can be very useful when tracking the progress of an SEO or PPC campaign or just to identify areas of your site that are popular and those that need improving.

We will check the configuration of your Google Analytics account to ensure that you are collecting the right data to gain better insight into the behaviour of your website visitors. If we find elements that could be improved, we will list these in a report that will contain your current setting, our recommended setting and the reasoning behind this proposed change.

We will then implement these changes to ensure that your Google Analytics account has the best possible settings, and will let you know if you need to apply any new code to your website. Finally, we will contact you to ensure you understand the insights you will be able to gain from your newly improved Google Analytics account.

  • Before investing in online marketing and / or starting to optimise your website

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. We will need access to your Google Analytics account.

An experienced web analyst will conduct a health check that will cover the following key elements of your Google Analytics account:

  • Profiles
  • Goals
  • On-site search
  • Query parameters
  • Default home page
  • Alerts
  • Custom segments
  • E-commerce
  • Error tracking
  • Tracking code version
  • Funnels - traditional and horizontal
  • Additional tracking

We will collate our findings into a report, detailing the current setting and required setting as well as the reason why it is important.

We then implement our recommendations, including making changes to your Google Analytics account, detailing code to be added to your website and liaising with your website development team to ensure the new code has been applied correctly.

Finally, we will have a handover session with you via either video or telephone to ensure you are clear about what insight you can now glean from your improved Google Analytics account.

Applied Web Analytics helps website owners achieve higher levels of conversion and visitor satisfaction from their website. Our mission is ‘to help good online retailers become great ones’ by understanding your online visitors and optimising their experience of your online operation. We focus on your results, not reports, and what we do is underwritten by our unique money-back guarantee. Our experienced team of web analysts and e-commerce specialists use a range of tools – from in-depth website data analysis to usability testing - to show you how you can quickly boost conversion rates, repeat business and visitor satisfaction. Our pinpoint analysis of your online campaigns will show exactly what’s working, what’s not and what you need to change to get results that are bound to make you smile. We offer our services to both multi-channel and e-commerce retailers, as well as agencies who wish to extend their range of services to include conversion rate optimisation. Our direct clients include Richer Sounds, Paperchase, Findel plc, Direct Golf, Cotton Traders, Lyco, Joe Browns, Bettys and Taylors of Harrogate, Crew Clothing, Joy The Store, howies, Pavers, Baker Ross, Inverawe Smokehouses and Bella di Notte. Our popular conversion rate optimisation packages, designed to fit every budget, are a great way to get the help you need at a fixed price – all with our unique money-back guarantee. Our packages cover:- • Google Analytics configuration – to help you get the most out of Google Analytics for actionable results • Diagnostic Services - optimisation programmes specially designed to make a one-off step change to your online business • Ongoing Consultancy - continuous development and tuning programmes guaranteed to repay your investment many times over

Xerox Corporation

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