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Content Marketing Campaign Framework

Content Marketing Campaign Framework

Campaign Planning - Content Marketing

 

Prior to starting any content marketing campaign, you should define your content marketing plan. We will assess your objectives, past content marketing efforts and KPIs and will use this information to suggest ways to engage your current and potential audience throughout the different stages of their buying cycle using the most relevant content formats and messages. The content marketing plan will be delivered in an Excel file.

Prior to starting any content marketing campaign, you should define your content marketing plan.

Our content marketing strategy service will suggest ways to engage your current and potential audience throughout the different stages of their buying cycle using the most relevant content formats and messages.

A Content Marketing Strategist will:

  • Perform an audit and inventory check of your current content and discover content gaps,
  • Come up with the best content formats, frequencies and distribution channels for different buying cycles,
  • Suggest measurement methods for each distribution channel.

The content marketing plan will be delivered in an Excel file.
 

*Please note that persona research is not part of this service and needs to be provided before start of this content marketing plan.

  • When you want to boost your online brand’s online visibility.
  • When you want to boost your online traffic.
  • When you want to target your customers when they are at a specific stage of their buying cycle.
  • When you want to generate leads.
  • When you want to boost conversions. 

Webcertain Content Marketing is the specialist division of Webcertain Group which delivers content marketing for international clients. The philosophy behind our content marketing process is to create quality content that will naturally achieve backlinks, social shares and brand awareness and bring traffic to the client’s site. We can offer solutions for all elements of a content project, from persona research, global content audits and content creation to outreach, evaluation and reporting. Webcertain Group offers a wide range of international search and social services in 44 languages from its in-house team of native-speakers.

Benefits Of Working With Webcertain

  • Specialises in international multilingual projects
  • No minimum contract period
  • No minimum order value
  • Quick turnround proposals
  • Transparency and online portal management
  • International specialist since 1997

Xerox Corporation

“ Webcertain's local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets. ”

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