Content Marketing Campaign Framework

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Description

Prior to starting any content marketing campaign, you should define your content marketing plan. We will assess your objectives, past content marketing efforts and KPIs and will use this information to suggest ways to engage your current and potential audience throughout the different stages of their buying cycle using the most relevant content formats and messages. The content marketing plan will be delivered in an Excel file.

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Content Marketing Campaign Framework

Here’s When Content Marketing Campaign Framework Can Help!

  • 1

    When you want to boost your online brand’s online visibility.

  • 2

    When you want to boost your online traffic.

  • 3

    When you want to target your customers when they are at a specific stage of their buying cycle.

  • 4

    When you want to generate leads.

  • 1

    When you want to boost conversions. 

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Overview

Prior to starting any content marketing campaign, you should define your content marketing plan.

Our content marketing strategy service will suggest ways to engage your current and potential audience throughout the different stages of their buying cycle using the most relevant content formats and messages.

A Content Marketing Strategist will:

  • Perform an audit and inventory check of your current content and discover content gaps,
  • Come up with the best content formats, frequencies and distribution channels for different buying cycles,
  • Suggest measurement methods for each distribution channel.

The content marketing plan will be delivered in an Excel file.
 

*Please note that persona research is not part of this service and needs to be provided before start of this content marketing plan.

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Quality Process

Process :

The process begins by completing a questionnaire with your account manager to clarify your objectives and past content marketing efforts. We will ask you to outline key information including your KPIs.

This brief is then passed to a Content Marketing strategist who will:

  • Perform an audit and inventory check of your current content and discover content gaps,
  • Come up with the best content formats, frequencies and distribution channels for different buying cycles based on persona research provided by you.
  • Suggest measurement methods for each distribution channel.

The content marketing plan will be delivered in an Excel file.

 

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What Our Clients Say

Content Marketing Campaign Framework

Content Marketing Campaign Framework

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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