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AdWords Shopping Campaign Restructure

AdWords Shopping Campaign Restructure

Ad Hoc Improvement - Bought Media


To run the most effective Google Shopping campaign possible, you must ensure that your product groups are relevant, which can sometimes involve the restructure of your ad groups. We will take your existing product groups and create new, relevant ad groups based on these, where necessary. You will receive the new, proposed ad groups in an Excel spreadsheet.

In order for your Google Shopping campaigns to be successful, they must be supported by relevant product groups and promotional texts as this can lead to higher click-through rates and a better quality score. To ensure that your campaign is using product groups as effectively as possible, it is sometimes necessary to restructure your ad groups.

We will take your existing product groups and create new, relevant ad groups based on these where necessary.

This will ensure that your Google Shopping account structure is as well-organised and appropriate as possible, helping you to achieve cheaper bids and more control over your products.

  • When your Google Shopping campaign is suffering from a lack of control over product groups.

The process begins by completing a briefing questionnaire with your project manager to clarify your Google Shopping campaign objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need access to your PPC account so that we can see all the product groups and offers in your campaign. We will also ask you for your search query report (SQR), if this has been carried out.

A Google Shopping specialist who is a native speaker of your target language, under the supervision of your project manager, will take your existing product groups and create new, relevant ad groups based on these, according to best practice and your requirements.

You will receive the new, proposed ad group/product group structure in an Excel spreadsheet.

Webcertain Media is the division of Webcertain Group which delivers international search and social media services to clients around the world. Operating in 44 languages, the media team has deep experience of handing regional search engines and social networks as well as Google and Facebook. Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world's major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe's search engines better than the Webcertain multilingual teams.

Benefits Of Working With Webcertain

  • Specialises in international multilingual projects
  • No minimum contract period
  • No minimum order value
  • Quick turnround proposals
  • Transparency and online portal management
  • International specialist since 1997

Xerox Corporation

“ Webcertain's local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets. ”

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