Ad sitelinks are URLs leading to various landing pages on your website that appear below your PPC ad if it is the top search engine result. Adding sitelink descriptions will allow you to provide more details about offers/products present on the landing pages, which will encourage a higher click-through rate and increase the chances they will find what they are looking for on your website. A native PPC specialist will write descriptions for your sitelinks in your target language, ensuring that they are relevant to your landing pages. The sitelink descriptions will be delivered to you in an Excel format.
Ad sitelinks are extra URLs that appear below your PPC ad and direct users to specific landing pages within your website. A PPC ad can include up to 6 ad sitelinks that appear when the ad is the top result for a search query. It is now possible, on Google AdWords, to display a short description under each sitelink in your ads.
Ad sitelinks give internet users more choice about which landing page they go to, meaning they are more likely to find what they want straight away from your website and use your service/buy your product. Using sitelink descriptions gives you more control over what is appearing on your ads and will also generate a higher click-through rate as the additional information will make the ads clearer.
A native PPC specialist will write descriptions for your ad sitelinks in your target language, to help improve your PPC campaign.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with creating the descriptions and is the foundation for all our quality checks.
A native PPC specialist, under the supervision of a PPC project manager, will create your sitelink descriptions and ensure that they are relevant to your existing landing pages.
You will receive the sitelink descriptions in an Excel file.
Webcertain Keywords is the division of Webcertain Group which specialises in delivering high quality keyword-connected services in 44 languages! With an in-house team of trained search and social linguists, Webcertain Keywords delivers quality, accurately and fast.
Webcertain Group is the specialist international online marketing agency working in international search and social since 1997.
Benefits Of Working With Webcertain
“ Webcertain's local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets. ”