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ARCHIVED - Content Creation for Yandex
In order for your website to be attractive to both people and Yandex, you must post good quality, fresh content. Our copywriting service offers you high quality, engaging content in your target language to place strategically on your site helping to boost your overall visibility in the search engines. This content will be written and quality checked by a native speaker of your target language and will be written with Yandex’s ranking algorithm in mind.Learn More
Here’s When ARCHIVED - Content Creation for Yandex Can Help!
When you want content that has been written with Yandex in mind
When you have thin pages on your site
When you have content on your site but want to increase the amount or focus on key pages
When you already have content on your site but the quality is spun or otherwise poor
When your site contains duplicate content
When you want to encourage link bait
When you want to create content which inspires your siteâs visitors to share socially
When you wish to provide your visitors with more detailed information
Yandex is the leading search engine in Russia with over 60% market share. Whilst Google (27+%) presents additional opportunities; it’s Yandex that should be prioritised when targeting the country’s some 62+ million internet users and the largest online population in Europe. Yandex should also be part of marketers’ considerations when looking to target Ukraine (25% share of search), Kazakhstan (30%) and Belarus (41%).
Creating quality content in the local language is essential to achieving good search engine results in Yandex. Both people and Yandex love fresh, high-quality content – people are more likely to engage with and come back to a website that produces regular, interesting content, and Yandex takes content freshness, popularity and quality into account when ranking sites.
We will provide you with high quality content to reflect the tone and style of your site, whatever image you want to portray and whatever your industry. All content will be written with Yandex’s ranking algorithm in mind.
All copywriting activities are undertaken by native language speakers, not just translated from English. This guarantees the most natural-sounding language for your site and will capture any local language uses that a non-native might not pick up on.
The process begins by completing a briefing questionnaire with your account manager to clarify your objectives. We will ask you to outline key information including your desired subject for the article, the tone in which the article is to be written in, any legal guidelines that must be adhered to, and any branding guidelines. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
This brief is then passed to a native speaker of your target language who will perform further research into the relevant industry field before writing the article. This article will be written with Yandex’s ranking algorithm in mind. This article will then be passed on to another member of our linguistic team who will perform a stringent quality check based on your briefing details and spelling/grammar.
We will send you the content in a Word document for you to upload to your website.
What Our Clients SayThe Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver.Webcertain has a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts..Webcertain’s local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.