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PPC Keyword Expansion

PPC Keyword Expansion

Keyword Research - Keyword Services


In order for your PPC ads to be successful, they must contain plenty of appropriate keywords in your target language. Keyword expansion – using your existing seed words to identify new keywords to add to your campaign – is an effective way to increase the number of relevant internet users your ads’ reach. A native PPC specialist of your target language will use your list of seed words to research and identify up to 10 new keywords per seed word, listing these in a report along with their back translation and search volume data.

PPC advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords on search engines. It is important that your ads have plenty of relevant and appropriate keywords as this will increase the likelihood of your ad appearing in search engine results and driving relevant visitors to your site.

Keyword expansion is the act of adding new keywords to your PPC campaign’s keyword list, to help your ads to appear in more search results and reach more potential customers.

A native PPC specialist will conduct keyword research around a list of seed words in order to find new keyword opportunities (up to 10 keywords per seed word). In addition to the list of keywords, they will also provide search volume data, and a back translation into English for each listed keyword if necessary.

You will receive a report containing the keywords, back translations and search volume data in an Excel or PDF format.

  • When you want to re-optimise your PPC campaign
  • When you want to check that the keywords you are currently using are the best opportunities
  • When you want control over the research process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide us with a list of seed words that you would like us to expand upon.

A native speaker of your target language, under the supervision of your project manager, will take your seed word list and conduct keyword research to produce up to 10 related keywords that are popular in your target market per seed word. They will compile these keywords into a report, along with their back translations in English and their search volume data.

This report will be sent to you in an Excel or PDF format.

Webcertain Keywords is the division of Webcertain Group which specialises in delivering high quality keyword-connected services in 44 languages! With an in-house team of trained search and social linguists, Webcertain Keywords delivers quality, accurately and fast. Webcertain Group is the specialist international online marketing agency working in international search and social since 1997.

Benefits Of Working With Webcertain

  • Specialises in international multilingual projects
  • No minimum contract period
  • No minimum order value
  • Quick turnround proposals
  • Transparency and online portal management
  • International specialist since 1997

Xerox Corporation

“ Webcertain's local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets. ”

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