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Keyword Mapping

Keyword Mapping

Meta Content & Reviews - SEO


Whether you’re looking to target keywords with a new or existing website, having a plan, or keyword map, clarifies which keywords are being targeted by each URL. By doing this you will avoid targeting multiple pages with the same keyword, whilst ensuring that you target keywords with the most relevant page content. We will need a list of the URLs you want to optimise, your target keywords in the relevant language and if you have an existing website, ideally a recent ranking report [showing ranked URL and position] in the natural search results. We will provide a report, in Excel format, which gives a top level view of keywords targeted by each URL and used guide to further optimisation tasks, such as improving page content.

Whether you’re looking to increase ‘organic’ traffic to a new website or fine-tune an existing website to maximise rankings in the natural search results; Keyword mapping is an essential process that reviews which web pages are associated with your strategically important keywords.

This process should be conducted periodically to target new keywords that may be found via research; and to allocate or redistribute target keywords to new pages that may have been created within the structure of your website.

If your website already ranks for your target keywords with the most relevant URL's, the process serves as a means to maintain these rankings. However, if you website does not rank for a target keyword, then the most appropriate web page will be selected, if available. It’s advisable to conduct mapping for the entire website or as many pages as feasible, to avoid targeting the same keyword across multiple pages.

We will provide a report that gives an overview of the nominated URL’s, paired with the most appropriate target keywords for each page, including any supporting data used during the process.

Clarifying which keywords are associated with each URL, serves as a guide for further optimisation tasks, such as improving page content or creating inbound links; whilst avoiding targeting the same keywords with multiple pages.

The service should be used when:

  • You need to increase rankings and traffic in the natural [or organic] search engine results and lack the necessary linguistic resources or optimisation know-how
  • You already have a list of target keywords for a target market and need to ensure the most appropriate URL’s within your website are ranking for these
  • You want to prevent targeting multiple URL’s for the same keyword
  • You have launched some new pages on your website and need to associate target keywords with these

The keyword mapping process begins by completing a briefing questionnaire with your account manager to clarify objectives and mapping criteria. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

A native-speaking search specialist will review the brief and ask for further clarifications if necessary, or will otherwise accept the brief and confirm a completion date.

Our search specialists will require your list of potential target keywords and the URL’s of the web pages you’d like to pair with these keywords. The content of each page is checked and the most relevant target keywords are shortlisted. From this shortlist and other requirements stated in the briefing, we will select the target keywords to be paired with each URL and provide an overview in Excel format.

If the mapping is for an existing website that has previously undergone search engine optimisation, we recommend you provide any previous mapping information you may have, so we can avoid targeting the same keyword across multiple pages. Additionally, providing us with an up to date ranking report will identify which URL’s are already ranking for each keyword, as these should be maintained or ‘protected’. If you do not have a recent ranking report, then we can provide this as an additional service.

Webcertain Keywords is the division of Webcertain Group which specialises in delivering high quality keyword-connected services in 44 languages! With an in-house team of trained search and social linguists, Webcertain Keywords delivers quality, accurately and fast. Webcertain Group is the specialist international online marketing agency working in international search and social since 1997.

Benefits Of Working With Webcertain

  • Specialises in international multilingual projects
  • No minimum contract period
  • No minimum order value
  • Quick turnround proposals
  • Transparency and online portal management
  • International specialist since 1997

Ingersoll Rand

“ It has been a real pleasure working with Webcertain. The entire team demonstrated very high professionalism throughout the course of the project. They have met the assigned deadlines, provided alternative solutions where issues occurred and were highly responsive, always going an extra mile to meet our needs. ”

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