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PPC Landing Page Optimisation Review

PPC Landing Page Optimisation Review

Campaign Audits - Bought Media

 

Paid search is highly competitive and can be expensive, so it’s important that your landing page delivers the right message and encourages user interaction. The PPC Landing Page Optimisation Review will assess the quality of your landing page, identify any weaknesses, highlight examples of best practice and produce recommendations on how to improve your page to ensure its maximum efficiency.

Your website’s landing page is the first visual contact that a customer has with your brand, so it’s important that visitors receive a positive experience when they land on your page. With paid search competition intensifying, it’s very important that your landing page is clear, concise and it should encourage users to take action, or further explore your brand’s website. Your PPC landing page plays such an important part in the effectiveness of your paid search activity, so it is crucial that you follow best practice to ensure that the money you invest into paid search is invested wisely.

Our PPC Landing Page Optimisation Review will review your chosen landing page(s) and present you with important steps that you can take to improve its overall performance.

On completion of the review, our PPC Specialist will present you with the following information:

  • Where your landing page meets best practice.
  • Where your landing page doesn’t meet best practice.
  • Examples of best practice used by competitors.
  • Examples of what not to do.
  • Different techniques that can be used e.g. different registration forms depending on the industry you’re in and the services/products offered.
  • When you need to improve performance on specific paid search landing pages.
  • When you are looking for ways to improve your overall paid search performance.
  • When you want to understand best practice for improving user experience.

The process begins by completing a briefing questionnaire with the help of your account manager. The briefing will be visible to all team members involved in creating and delivering the service and is the foundation for all our quality checks.

This gives our specialist a full understanding of your PPC objectives, the landing page(s) you want us to analyse and why, and any issues you are having with your landing page. We will need to know:

  • Current PPC activities you are undertaking.
  • Which landing page(s) you want us to analyse.
  • Any areas you want is to particularly focus on.
  • What you are looking to achieve from your paid search activity for the given page.

One of our PPC Specialists, under the supervision of your account manager, will carry out the audit and deliver a PowerPoint presentation with the following findings:

  • Assessment of the relevance, usability and best practice elements of your landing page to determine what actions you can take to improve its performance.
  • A summary of recommendations for improving the effectiveness of your landing page to help you achieve your marketing goals.
  • Examples of best practice that can be implemented on your own landing pages.

*Note: this service covers the analysis of one landing page with comparison to competitors where relevant.

Webcertain Media is the division of Webcertain Group which delivers international search and social media services to clients around the world. Operating in 44 languages, the media team has deep experience of handing regional search engines and social networks as well as Google and Facebook. Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world's major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe's search engines better than the Webcertain multilingual teams.

Benefits Of Working With Webcertain

  • Specialises in international multilingual projects
  • No minimum contract period
  • No minimum order value
  • Quick turnround proposals
  • Transparency and online portal management
  • International specialist since 1997

Xerox Corporation

“ Webcertain's local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets. ”

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