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Baidu Brand Landmark Management

Baidu Brand Landmark Management

Campaign Management - Bought Media

 

Baidu Brand Landmark campaigns are good for boosting brand awareness on Baidu, by maximising visibility on generic search terms. This service covers the management and reporting of your campaign on a monthly basis, including making recommendations on how to improve performance, if necessary.

Baidu Brand Landmark campaigns are good for boosting brand awareness on Baidu, by maximising visibility on generic search terms. Placements usually appear on the top right corner of the search results and are guaranteed to appear when triggered by search terms you ‘book’ with Baidu. Placements contain a variety of formats, including video, text, images, site links and more, which help you stand out from your competitors. Click through rates are typically higher than the regular sponsored listings and covers an unlimited number of clicks for a fixed monthly fee.

This service covers the management and reporting of your campaign on a monthly basis, including making recommendations on how to improve performance, if necessary. This service does not include account opening, campaign media spend or making creatives but does include the bank transfer fee for sending your media spend to Baidu. Campaign management must cover between 1 – 3 months (and the same period as your designated budget).

  • When you need to boost brand awareness on Baidu
  • When you need to maximise visibility on generic keywords
  • You want to block competitors for appearing on your brand terms

We will oversee the setup of the campaign and ensure it goes live. We’ll monitor the performance of your creatives and provide recommendations if any improvements are required. At the end of each month, we’ll report on the response to your campaign.

Webcertain Media is the division of Webcertain Group which delivers international search and social media services to clients around the world. Operating in 44 languages, the media team has deep experience of handing regional search engines and social networks as well as Google and Facebook. Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world's major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe's search engines better than the Webcertain multilingual teams.

Benefits Of Working With Webcertain

  • Specialises in international multilingual projects
  • No minimum contract period
  • No minimum order value
  • Quick turnround proposals
  • Transparency and online portal management
  • International specialist since 1997

Xerox Corporation

“ Webcertain's local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets. ”

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