Excel or PDF
Effective PPC ads must clearly present the message, display a compelling call to action and be culturally and linguistically accurate. A native paid search specialist will create engaging and relevant PPC ad texts in the target language, based on the keywords and landing pages to be used in the campaign. You’ll receive a set of ads ready to be uploaded to your campaign. A back translation in English is optional.
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.
An effective PPC ad needs to clearly present what it is you are trying to promote or sell, as well as include a compelling call to action, to encourage the user to perform whatever action you want them to. When creating ads in different languages, it is essential that the copy includes one of the most popular keywords contained in the ad groups when possible but also reflects the local culture, includes a relevant call to action and is grammatically accurate.
We will create relevant, compelling ad texts in your target language. The ads will clearly communicate your message, display clear calls to action and reflect the language and culture of the target market. The ads will be delivered to you in an Excel or PDF format and will include back translations in English if required.
The process begins by completing a briefing questionnaire with your project manager to clarify your objectives for the PPC ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will require the keywords you will be using in the campaign in order to create the ads. If you have not already conducted keyword research, this can be ordered as an additional service. We will also need the URLs of the landing pages to be used in the campaign.
A native speaker of your target language, under the supervision of your project manager, will create ad texts for your PPC campaign. The number of ads we can create will depend on the number of keywords that you can provide. We can create up to three ads per ad group and up to one ad group per group of 10 keywords (e.g. 50 keywords => up to 5 ad groups => up to 15 ads in total).
We will send you the ads with an optional back translation in English in an Excel or PDF format.
Webcertain Keywords is the division of Webcertain Group which specialises in delivering high quality keyword-connected services in 44 languages! With an in-house team of trained search and social linguists, Webcertain Keywords delivers quality, accurately and fast.
Webcertain Group is the specialist international online marketing agency working in international search and social since 1997.
Benefits Of Working With Webcertain
“ The Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver. They have been an absolute pleasure to work with, and we highly value their constant support, as well as their transparency. ”