tel: +44 330 330 9000

Campaign Structure Creation

Campaign Structure Creation

Campaign Set-up - Bought Media


A successful PPC campaign requires a well-planned campaign structure, with appropriate ad groups and relevant keywords. A PPC specialist will combine linguistic, cultural and PPC knowledge to create a structure for your campaign based on keywords that you provide. One ad group equals up to 10 keywords.

In order to execute effective PPC campaigns you must have a clear campaign structure. Each campaign has a particular focus and contains ad groups within it. Each ad group is even more targeted, has a specific purpose and should include multiple, highly targeted keywords.

Having a well-organised structure will save you a lot of headaches in the future by ensuring your campaign is easily maintainable. It will also improve its performance due to the relevance of the keywords, ad copy and landing pages.

We will create a PPC campaign structure for you, using the keywords that you provide. We will define which ad groups should be created. One ad group equals up to 10 keywords.

We will send you our recommended PPC campaign structure in a PDF or Excel format.

  • When keyword research / localisation / expansion has already been carried out.
  • When you want to define the structure/improve the effectiveness of your PPC campaign.

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC campaign objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need the list of keywords that you wish us to base the campaign structure around.

A PPC specialist who is native in your target language will, under the supervision of your project manager, create a structure for your PPC campaign. They will create ad groups based on the keywords you provide, with approximately 10 keywords per ad group.

You will receive the PPC campaign structure in PDF or Excel format.

Webcertain Keywords is the division of Webcertain Group which specialises in delivering high quality keyword-connected services in 44 languages! With an in-house team of trained search and social linguists, Webcertain Keywords delivers quality, accurately and fast. Webcertain Group is the specialist international online marketing agency working in international search and social since 1997.

Benefits Of Working With Webcertain

  • Specialises in international multilingual projects
  • No minimum contract period
  • No minimum order value
  • Quick turnround proposals
  • Transparency and online portal management
  • International specialist since 1997


“ The Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver. They have been an absolute pleasure to work with, and we highly value their constant support, as well as their transparency. ”

Sorry..Transaction could not proceed. Please try again.

Login to